The work continues with innRoad, a long-time client. From landing pages, brochures & white paper design, banners, newsletters, corporate branding, websites, iPad app, trade show booths, to a variety of print production work. Simple landing pages are an essential part of the sales team’s effort to convert hits to readers & users. No clutter, just clear content with the ability to sign up for newsletters, or download white papers.
Starting shortly, innRoad will provide students with its own learning platform. This platform will be engaged and maintained by innRoad University and teach students about the hotel management software that innRoad provides. Of course with such a new service, comes branding and a website. Above you’ll see the new logo I created, incorporating their current logo but expanding it to include life (refinement of and the nurturing of), light (enlightenment) and growth (life long learning). The latin phrases “vita autus” mean life growth.
No company is complete without Twitter and Facebook these days. The social media pages are on the to-do list, though I did just finish the Twitter page (above).
Recently I had the privilege to create innRoad’s trade show booth which brought me back to where this all started for me, exhibitions. Realizing elements for trade shows is such a great job as you can see your print production all come together in one place. For this, I had custom designed the carpet, created a concave background wall on stretch fabric that also fit a flatscreen TV, two podiums for print collateral, a pull-out banner, as well as cardboard trees to hang business cards on and to play podium to the interactive demo screens (within the trunks), and a large signpost to sit on the corner. Unfortunately, I’m unable to travel with the innRoad sales team (these guys are based in New York), otherwise I’d have some photos of the trade show setup.
From what I’ve heard, the booths have been a success, which is why I’ve also been designing smaller size booths assets such as table skirts and smaller concave walls for innRoad to utilize at alternative trade show locations.
In addition to all the fun work, there is quite an extended amount of production work required for jobs like this such as creating a huge assortment of buttons like those above here (and those aren’t all of them). It’s times like these I feel the need to open the doors to interns and staff.