Jasmine Whenham

http://inside.ca/kP

Today I received a little present in the mail from Canadian musician Jasmine Whenham for whom I designed her “Bandaids” album cover not too long ago. This album was a blast to make as I was given complete creative freedom and was provided photograph imagery by the guys at Deluxe Design Group. A few minor revisions from the artist herself, in regards to textual content and swapping out the cover photo of her for another and off to the printers it went. For those of you interested in reading the internal page of the record, click here.

During the process I picked up some new tips in regards to applying barcodes and dealing with MAPL logos (and what the various versions of the logo stand for).

Below is my first go at the cover but as you can tell from the images above, this photo ended up on the inside.



The Vault NYC

http://inside.ca/qE

The Vault is an award-winning full-service advertising agency based in New York City. The task was to overhaul their existing web identity, utilizing their Wiredrive content and help bring them into the new web-world with HTML based content while eliminating their all-Flash website.

The site plays with bold in-your-face typography as most of their audience is male and their portfolio consists of primarily sports-based work. Communicating the message loud and clearly on top of the grungy background.

The Wiredrive backend, image heavy front-end, together with the client’s preferred content management system, WordPress, required the likes of Paul Stodolak to make the development happen. The client is able to freely update content and easily able to feature work as well as give their audience an inside scoop of what The Vault culture is like.

I’ll let the rest of the work speak for itself.



NXNEi — Shooter Culture

http://inside.ca/qT

NXNE is just around the corner! I’m honored to take part and hold a workshop entitled Shooter Culture as part of the interactive tracks of NXNE. I’ve never attended NXNE in Toronto, but I’ve heard and seen many great things and am looking forward to take part in this festival.

The official date for the NXNEi workshop is Tuesday, June 12th!

You can go ahead and purchase your ticket here and use this discount code: NXNEiRocks to get 10% off or continue reading to find out more about the workshop I’ll be holding.

I would love for as many of you as possible to come out for the day and to teach you as much as I can – and if the day isn’t long enough we can always continue our conversation on the blogosphere. Sound good? From 10am until 5pm, I will be doing a 6-hour seminar-like workshop where we cover different aspects of photography and have a guest speaker, Dan Cristea, come in for an hour to talk about iPhoneography. This session will have an (optional?) 1-hour lunch break and two 15-minute breaks.

Here is an outline of the things we will be covering:

  •   How to think like a pro-photographer.
    Discussing how to get started and what makes a good shot.
    How to hustle, and some of the business aspects in a shooter lifestyle.
  •   Introduction to your camera’s manual settings and histogram.
    How many of you do not know about some of your camera’s functionality?
    What do you look for to know you have a balanced and well exposed shot?
  •   Directing and interacting with your model.
    The importance of guiding your model no matter how experienced he or she is.
    Some tips and tricks for photographers on how-to pose first-time models who are building their books.
    We touch base on on-set etiquette.
  •   What to look for in locations.
    What time of day is it?
    Is it personal work or client work?
    We’ll look at how I respond to different environments.
  •   How to shoot with natural light, strobes and reflectors.
    My approach to lighting with all available tools.
  •   Critiquing your own images.
    What to look for, how to improve, experimentation, and eventually create a shot that hasn’t been done.
  •   Working with Photoshop to edit and retouch photographs.
    Some of my most popular Photoshop tricks revealed.

And as a bonus you’ll walk away with Dan Cristea’s input on how to take the best shots with your mobile devices.
More details on the workshop are available here.

10% Discount code: NXNEiRocks Grab your ticket here!

During the day you will get the opportunity to shoot with natural and strobe lighting and take home some model shots to further enhance your portfolio. What I’ll be looking most forward to is uploading the selected shots from the workshop day to my blog and Flickr page. You’re encouraged to upload your shots to the group page in order to continue the conversation and share feedback with your peers. Of course connecting with you all will be the icing on the cake.

See you soon Toronto!


60° N 95° W

http://inside.ca/rC

With the Beta release of Adobe Photoshop CS6 and seeing some of its new features, I decided to put it to my own personal test. Above is the illustration I created in Photoshop CS6, made up of exactly 100 layers (click the image for detail [3.5 MB]). The image is 48×26 inches at 300dpi in CMYK, and in total it racked up a whopping 6.79 GB in file size. In order to save the illustration, I had over 500 GB of free space allocated for the scratch disks, which it seemed to gobble up by 12 GB with each and every File > Save.

Saving the document, originally from PSD but quickly to PSB (after a few saves), took roughly 15-20 minutes on my Mac Pro. Granted I’m in need of some new hardware, but I didn’t mind it much – especially because of the progress/loader indicator which is made up out of bigger circles and tends to be easier on the eyes and less of a needle in the mind but more importantly(!) the ability to keep working on my documents while the saving continued. This is a huge improvement in my eyes. What took the most time was the recovery procedure Photoshop CS6 went through in order to open the PSB document – this took a chunk of time which was long enough for me to prepare dinner. During the recovery it would open various PSB (or PSD) files and leave them open at the end, confusing me a bit about whether I could close them and work on the original.

Overall Photoshop CS6 performed spectacularly well. It seems that the zooming mechanism has had significant improvements from CS5 to CS6. In Photoshop CS5 I would often have to sit and wait for particular squares to load, and eventually temporarily freeze (with Mac OS X beach balls) while I was zooming in on large print documents. In PS CS6 Beta I had no problem zooming into any aspect of my large PSB files, even with having plenty of layers utilizing alpha channels and gradient mask fades.

The change to the GUI color scheme is the first thing you notice when opening up PS CS6, and it is a real improvement on the eyes. It also makes you value going outside to catch some sun-rays.

The few snags I had while operating PS CS6 Beta started with a hick-up during loading the Text tool. I  realize I have quite the selection of fonts but PS CS5 hasn’t complained much, so it seems odd that PS CS6 Beta would be struggling. I also realize it has had major improvements, incorporating functionality that seemingly was only for InDesign prior, but I don’t like waiting for my tools to initialize. Another snag was the inability to turn my fonts to shape layers for modification which is something I do quite regularly in Photoshop CS5. I’m not sure if this functionality has been replaced with smart objects or whether it’s been eliminated. I do hope those bits are addressed before final release.

Consider me an early adaptor of CS6. I would love to hear your thoughts on the new Photoshop – and whether you’ve ran into any issues during stressed operations.

This is the end of my PS CS6 Beta review. If you’re interested in finding out more about the illustration, carry on reading, or see a quick screenshot.

Description of the work: 60° N 95° W — Building for the Future

As we look into the future, the issue of environmental sustainability becomes of ever increasing importance in how we build and how we consume nature’s finite resources. As a society in general we have to realize that if we build with accuracy, sustainability, and durability in mind, we can significantly decrease the damaging potential of our constantly expanding human footprint.

As Canada, and especially Alberta moves forward into the future, with its oil rich past and present, we should increasingly utilize green energy, and take nature and its treasures into account while making plans for infrastructural development of the land and in our cities.

The image elaborates on that theme by including not only man made abstract structures but also the wildlife of Canada, all of which is tied together with organic lines, suggesting codependency and connectedness. What the image brings to attention is that the environment does not exist in separation from our human existence, and that we are all connected, or immersed in nature. We are only as healthy or as happy as the polar bear – and if he is in danger, we are in danger too. So it is the polar bear that is leading the way, because he stands in for any of us, who are pushing to find or build habitats for our children and ourselves.

It is important to keep the well being of animals that we share the planet with, in consideration, when building for the future. Polar bears represent the most well-known threat: global warming, and so it’s on the backs of these animals that we find ourselves moving forward – continuously reaching for the moon and expanding our city buildings to consume more landscape or “airscape”.

“The sky is the limit!” No longer does this phrase hold true as we branch out past our own human origins and search for alternative habitable planets.

Below you’ll find my process shots on building the file. Originally the guiding composition shape was structured in Illustrator (as a blend), and brought into PS CS6 for further treatment. Tools used in this illustration include Adobe Photoshop CS6 Beta, Adobe Illustrator CS5.1, Wacom Intuos 4, FlamePainter, Canon DSLR 5D Mark II, and an iPhone with a Telescope for the moon.

Click the last image above for a larger view.



Collide-o-scope 2012

http://inside.ca/s8

The college I graduated from in 2003, Lethbridge College, showcases graduate work in Collide-O-Scope. This year it presented The Roaring 20s Fashion Show. It’s a great way to support student work and connect with people. Even though this fashion show ran parallel to “Designing the Corrosive Moment” exhibit, Aside was able to come out to support the local arts.

Above are a couple of shots I walked away with. Model hair & makeup styling was primarily done by Catwalk Salon & Spa. If you care to view the entire collection from the various student designers & models, hop on over to my Flickr. On the evening of the event, I was surprised to see my name listed in the program guide as one of the photographers, certainly not something I was expecting but certainly appreciate it!

On to the next one…



POST Training

http://inside.ca/sj

A friend of mine from college, who incidentally moved to Vancouver and works at Lambda Solutions, asked me to design a project for one of Lambda’s clients. By utilizing a dark color scheme for the homepage, but a light background for blog-like internal pages together with highlighed sections with the use of bright colors, the e-learning safety website becomes easy and friendly to navigate.

This was a bit of a challenge as e-learning websites contain an enormous amount of content and usually tend to look somewhat dated. Lucky for me, the client approved the first concept design – passed with flying colors. A couple of small textual layout revisions and off to the developers (in-house at Lambda) it went.

As Jay-Z would say, “on to the next one”…